If you are in the jewelry business, you have to appreciate this is one of the most volatile industries. Trends come and go and as a supplier, you have to keep abreast of the latest styles to meet new customer demands. While precious metals such as gold, diamond, silver among other still reign in the industry, more people are going for high-quality alternative jewelry and for many good reasons. Celebrities such as Cameron Diaz, Beyonce, Sharon Osborne, Madonna, Gwen Stefani and Kim Kardashian among others have been spotted wearing cubic zirconia (CZ) jewelry and this has gone a long way in boosting the trend. Your jewelry shop must be ready to ride on the increasing wave of interest on these simulated diamonds and this is where wholesale cubic zirconia jewelry comes in handy.
Why Invest In Cubic Zirconia Jewelry?
To stay ahead of the competition in the industry, you have to meet your customer’s demands. The outlook for simulated diamonds can only get better especially now that celebrities are going for the same.
There are many other reasons to invest in this type of jewelry for your store. Take a look:
- Affordability
Everyone wants to look good and jewelry helps achieve the desired look. However, not all your customers will afford diamond jewelry and this is where the more affordable but durable cubic zirconia (CZ) comes in handy. By adding this jeweler in your collection, you will expand your market reach which is what every jeweler is after. With stiffer competition in the industry, you have to rethink your marketing strategy.
- Security
Precious metals such as diamonds don’t come cheap and no one wants to expose themselves every time they step out in public. This is a good reason more celebrities are embracing the high quality cubic zirconia (CZ) jewelry. You will provide your customers with an alternative to the precious jewelry they already have. In fact, most buyers now buy diamond only for special occasions and equally beautiful cubic zirconia (CZ) jewelry for daily use.
- Wider Variety
Online shoppers are always looking out for stores which have a diverse range of items. If you only feature precious metals in your collection, you will lose out. By including these simulated diamonds in your collection, you are offering more choice to your customer.
- Brilliant Jewelry Options
While cubic zirconia (CZ) is considered faux jewelry, you can hardly tell the difference between a diamond ring and a CZ ring unless you are a specialist. This is how good these synthetic stones are. They are brilliant and can be transformed into the same cuts used for diamonds. It even produces more flashes of fire than a diamond and this makes a good alternative to the more expensive gems. You can now get fancy colored versions of CZ which simulate diamond colors making this type of jewelry even more popular.
- Versatile Jewelry
Cubic zirconia (CZ) can be made into any type of jewelry including pendants, earrings, engagement/ wedding rings, wedding bands, bracelets among other varieties. Your customers can now enjoy sparkling jewelry at a fraction of the cost and still loom glamorous.
Buying Cubic Zirconia Jewelry
If you are investing in Cubic Zirconia (CZ) for your business, you need to consider the following:
- The reputation of your supplier: Deal only with an established supplier who has resources to assess the quality of the stones they are selling. An established jeweler has a reputation to protect and will not sell poor quality products especially to a reseller.
- Understand Cubic zirconia (CZ) in detail: Many business owners rush to make heavy investments in ventures they have not fully understood. Before ordering Cubic Zirconia (CZ) jewelry in bulk, make sure you fully understand the quality of the material and the market reaction to the same.
- Assess your target market: You have to understand your target customers before buying this type of jewelry. Use past customer insight to learn whether they would love this type of jewelry. If you are planning to expand your market, a survey is crucial to gauge the market reaction.
- Source for bargains: You have to take time to research and find the best bargains. The best wholesalers will offer discounts to customers making bulk purchases. Make sure you build strong relations with your supplier to continue enjoying better rates.
- Seek referrals/ testimonials: To identify the best deals, read reviews ad testimonials from other customers.
- Look for variety: When buying wholesale, look for a Cubic zirconia supplier who is selling a wide variety of products. Look for anklets, bracelets, rings, necklaces, pendants, brooches and pins, earrings among others. Look for the latest styles in CZ jewelry to meet your market’s demand.
There are many reasons to invest in wholesale cubic zirconia jewelry. It is getting bigger every day and more people are opting to buy this type of jewelry for the security, affordability, comfort and style. Consumers love these pieces because they help them look glamorous at a fraction of the cost of the diamond.
Source: https://pandkjewelry.wordpress.com/2018/01/08/shopping-for-wholesale-cubic-zirconia-jewelry-heres-is-everything-you-need-to-know/
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