Consumers today have an easy time making purchases. The advent of internet technology has eased access to information. The contemporary shopper is thus more informed about trends and best deals in the market. One industry which has benefited from this increased access to information is jewelry retail. Shoppers now know which type of jewelry is in vogue and they are quick to invest in the same. As a jewel store owner, you have to stay ahead of your customers by leveraging the same information to supply what they need. One of the biggest trends today is stainless steel jewelry with celebrities such as actor/comedian Jeffrey Ross, Stephen Root and Christopher Rich having been spotted rocking. While gold and silver still remain the most popular materials in jewelry manufacture, more consumers are opting for affordable but beautiful alternatives. This is a good reason to look for stainless steel jewelry wholesale deals to stock your store.
Why Stainless Steel Jewelry Rocks
If you want to increase sales at your shop, it is advisable to look at the trends in the market. All indications are that surgical stainless steel body jewelry is making a big comeback. For many years, this type of jewelry has been around but only recently has it started featuring as a mainstream alternative to precious metals.
Some of the reasons making this type of jewelry popular include:
- Durability
No one wants to pay top dollar for jewelry only to start looking for repairs a few months down the line. This is one reason consumers are opting for stainless steel body jewelry. This is a hard material and doesn’t tarnish. This makes it an ideal choice for everyday use. It is a naturally hard alloy and can easily withstand everyday use. The alloy is resistant to rust, oxidation, discoloration and corrosion. This makes pieces made from the material quite popular with consumers.
- Low-maintenance Jewelry
Surgical stainless steel body jewelry doesn’t require delicate handling and cleaning compared to gold and silver pieces. Cleaning can simply be done with warm water and a clean cloth and this is not a daily chore. One advantage of stainless steel pieces is the fact that you don’t have to keep removing tarnishes.
- Safe to Wear Jewelry
Some of the metals used in jewelry manufacture cause skin irritation and allergic reactions. Un-plated stainless steel body jewelry is renowned to be non-allergenic which makes it a safer alternative. It is important as a shop owner to verify that the type of stainless steel you want to buy doesn’t contain nickel as this is one of the main causes of skin problems in jewelry. Stainless steel has become a great alternative for wearers with allergies and sensitivity to nickel, copper and other base metals found in contemporary jewelry.
- Affordability
Everyone wants to pull off a glamorous look. This is as a result of the influence borrowed from the red carpet. However, your customers might not have money to spend on gold, silver and diamonds. Still, they will want to buy magnificent looking jewelry and this is why you need to stock high quality stainless steel body jewelry. These pieces look fantastic and your customers will appreciate the lower pricing.
- Versatile Uses
Anyone who wants to look fabulous can now wear stainless steel body jewelry. There are many styles and designs available to suit different types of consumers and occasions. From divers, swimmers and active sportspeople to ordinary wearers, this type of jewelry serve all your customers.
When you buy these pieces in bulk, you get incredible discounts and you can in turn pass on some of these cost savings to your customers. This means you have a wide range of affordable, versatile and beautiful pieces for all types of consumers in your collection. With the easy access to information, more people are buying into the stainless steel body jewelry craze and your shop will be at the forefront to satisfy this growing demand.
How to Buy Bulk Stainless Steel Jewelry
There are many suppliers in the market and to find the best deal:
- Make sure you deal with an established dealer. Seek referrals and testimonials to identify reputable dealers.
- Check the type/ quality of stainless steel the supplier has in stock (302 and 304 stainless steel jewelry, for instance, has high nickel content and can cause skin problems).
- Get product guarantees to cover your investment in case of any problems.
- Look for surgical stainless steel body jewelry certification for piercing jewelry.
- Look for a wide range of items to provide your customers with a variety of choices.
Buying stainless steel jewelry wholesale is a smart move as it guarantees increased sales and repeats customers at your store. However, you have to be careful to ensure you only stock safe high-quality jewelry in your collection.
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